![]() The forum I’m talking about is Reddit’s /r/videos subreddit. They tailored their HTML videos to specifically appeal to the denizens of that forum, and they were repaid kindly for that choice. Creators who are focused on YouTube, Facebook, Instagram, or Snapchat may not know about it, but Wu and Goel did. It shapes trends, breeds stars, and turns amateur creators into professionals in the span of a single day. To answer that question, we must explore a forum that exerts significant influence on the online video world. How did two little-known metalheads rise above that fate? How did such a small channel get discovered by such a large audience? Many creators work as hard as they can to produce the sort of polished work that can help them get discovered, only to remain among the obscure masses. ![]() After all, the YouTube graveyard is filled with quality content. The HTML video is undeniably fun, but that quality alone does not explain its sudden virality. With that income, they’re able to support a regular release schedule on their channel. Today, they’re up to 39,000 subscribers, and they receive $1,994 per video from their Patreon supporters. ![]() More importantly, YouTube virality paid massive financial dividends for RiffShop’s co-founders. Eight days later, that number had risen to 13,774 - an increase of more than 50%. The day after Wu and Goel uploaded the HTML video, their channel had 9,037 subscribers. That absurd combination proved appealing enough to bring thousands of new fans to RiffShop. Subscribe for daily Tubefilter Top Stories Subscribe
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